The quest for a special image in the Chamonix valley.
Now in its fifth iteration, many Pinkbike readers will be well aware of the 'Illume Image Quest'; a photography competition across the adventure-sports world that Red Bull hosts every 3 years. While all judged contests can produce a lot of discussion, if nothing else the Illume contest seems to have driven some of the most creative photographers and athletes to go one further and produce some incredible images just for the show. It's certainly always inspired me and I love the idea of 'making' an image. As the old photographer's motto goes 'the best images aren't taken, they are made'. You have the vision and you go out with a shovel and some rider talent and try to make it a reality in one click.
